Designing digital banners involves overcoming challenges like limited space, short user attention spans, ad overload, and maintaining brand consistency across devices and platforms.
The approach focuses on delivering a clear message, strong visuals, and a prominent call to action, with multiple banner formats for different platforms. A/B testing helps refine designs for better performance.
The results include higher click-through rates, increased engagement, improved conversion rates, and stronger brand awareness. Continuous optimisation leads to more effective campaigns and insights into audience preferences.
Below is a highlight of digital banners I’ve created.
Asda Brands and Animations
These logos were created in collaboration with internal Asda teams and category specialists, designed specifically for one-off event pages and competitions.
Animations (Logo designed by 3rd party)
I created these animations using logos provided by third-party sources.
Asda Digital Banners
Below is a collection of banners I designed from scratch for specialised Asda campaigns. In addition to these, I have created a wide range of banners for suppliers using assets they provided.
Music Event Posters and Artwork
Below is a selection of additional artwork I designed for posters, invitations, and music-related projects.
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