From wireframes, concepts and flows, below are examples of work UX/UI work, including the creation of new guidelines pages and page templates to serve suppliers of Asda Groceries Online.
Aligning with Asda's brand guidelines, I designed and built a central hub website for all of Asda’s funded design guidelines and templates which aligns. The guidelines portal has enabled suppliers to browse all bookable media and get information on the specific requirements for each media template.
These guidelines have helped to make design template information more digestible for suppliers, including accessibility guidance, shortcut buttons, easy-to-use media, use of template instructions and download links. The guidelines have resulted in improved efficiency for the team, less media rejections and a smoother user experience for clients and suppliers.
Aligning with Asda's corporate creative for Christmas, I designed and coded the Festive Favourites Branded Zone. This is a multi-funded Branded Zone, including supplier buy in from Coca-Cola, Cadbury, Dove, Mars, L'Oréal, Diageo and more. This branded zone brought in a significant amount of revenue for the team and also included an instant win compeition in which I worked with external agencies to get implemented.
To compliment Asda’s corporate-wide Big Night In event, I created the page design and concept for Stars of the Show. The objective of the project was to showcase the participating supplier’s products and create an array of supplier funded opportunities, while providing an experiential user journey for customer’s that want to browse the featured brand shops.
To support the corporate wide event of the King’s Coronation (in England/Wales) and Big Get-Together (in Scotland/Northern Ireland), I created the concept of The Big Get-Together Bus Tour. The concept’s objective was to highlight the brands and attract customers through a unique online experience. This concept was pitched out by the sales team to various suppliers with a good response and successful uptake.
Working with 3rd party agencies, I was able to implement an interactive/instant win competition page. This new product development has been a successful additional revenue stream and has set a standard which has been replicated and scaled up for proceeding events.
Find The Jewel Competition - I created the concept and user flow for the Find The Jewel competition which aligned with the general Jubilee Creative. The campaign received supplier funding and the designs were used in-stores across the UK.
To compliment Asda’s corporate-wide Halloween event, I created the page design and concept for Trick or Treat on Asda Street with an interactive Trick or Treat door. The objective of the project was to showcase the participating supplier’s products and create an array of supplier funded opportunities, while providing an experiential user journey for customer’s that want to browse the featured brand shops.
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